The key is in their full customizability, including the ability to use full colours, images, custom fields, and more.
So, when it comes time to design your mailers, what can you add to make sure that they not only serve their basic purpose but also help create a connection between your customer and your brand?
Here are nine things you might want to include.
1. Your Logo
This should go without saying, but make sure you include your logo on your mailer. The size and positioning of your logo will depend on what else you add to your mailer design, but this is an absolute must-have.
2. Brand Colours and Fonts
Your mailer should reflect your brand. When your customer receives it, you want them to feel as if they’ve taken a branded bag away from your bricks and mortar store: that brand experience should be conveyed just as clearly, even though their package is being received at home.
Make sure to include your brand colours and fonts so that it’s consistent with what they’d see in-store and on your website.
3. Statements and Verbiage
As an extension of your branding, you can also opt to include statements and verbiage on your mailers. This could be a thank you message or a light-hearted phrase that embodies your brand’s voice. For example, Lululemon does a great job of this: it emblazons its mailers with verbiage that aligns with its brands, such as yoga terms and positive messages.
4. Social Media Information
If you’re looking to grow your social media presence, your mailers can be used as marketing materials. Include your social media handles and a message encouraging people to follow you. This will allow them to connect with your brand on an ongoing basis and in a completely organic way.
You might also want to include a link to your website.
Whether you want your mailer to be an image from edge to edge or to simply include images, you can add custom visuals to your mailers to help bring them to life.
6. Company Information
Your mailers are a good place to educate your customers even more about your brand and your business. To do this, you can use them to share company information, such as a tagline or a short background story.
7. Promotions and Contests
If you’re looking for great ways to engage your audience, you can consider running promotions and contests and promoting them on your mailers. This could be something like claiming 10% off their next online purchase or submitting their email address to be entered into a draw for free products.
8. Recycling Instructions and Sustainability Info
If you’d like to encourage your customers to recycle their poly mailers, you can include instructions for how to do so right on the mailer itself.
You can also include sustainability information–especially if you’re using our Earth Keeperbags, which are made with 100% postconsumer content, in turn conserving natural resources, reducing the demand for raw materials, saving energy, and cutting down on carbon emissions.
9. QR Codes
You can consider including QR codes on your mailers to make it extra simple for customers to take further action, such as visiting your website or social media channels, checking out similar products, or taking part in promotions and contests.
As eCommerce and online shopping continue to grow, it’s important for retailers to get creative in how they promote their brands and connect with their customers. And by including the right details and items in your mailer design, you can transform an otherwise standard shipping item into a brand builder and marketing tool.
If you’d like to learn more about our poly mailers and Earth Keeperbag, get in touch with us today. Our team is here to help!